Case Study Strategic Management Of Mcdonald s - 2152 Words

Case study: strategic management of McDonald’s Content Executive summary 2 Introduction 2 PESTEL analysis 3 Political Factors 3 Economic Factors 4 Socio-Cultural Factors 4 Technological Factors 4 Environmental Factors 5 Legal Factors 5 SWOT analysis 6 Strengths 6 Weakness 7 Opportunities 7 Threats 8 Conclusion 10 Reference 11 Executive summary To check how the strategic management is practiced in the organization, McDonald’s has been taken as an example. In this essay, the general environment of fast food industry and competitive environment of McDonald’s would be analyzed. Then PESTEL method is applied to analyze the overall environment of its operation while SWOT method will be adapted to figure out the strength, weakness, threats and opportunities of McDonald’s resources by analyzing its financial and non-financial resources. Moreover, the problems of whether the McDonald’s current strategies are winning strategies can be assessed by comparing the results of the SWOT and PESTEL with the McDonald’s practiced strategic management. Specifically, to be winning strategies, three tests, namely, the fit test, the competitive test, and the performance test should be satisfied. Introduction McDonald s is the world s largest fast food restaurants chain, which is headquartered in the United States. McDonald’s actually has been expanding internationally for several decades and consequently it takes increasingly large market shares. There are key initiatives of theShow MoreRelatedMcdonalds And Human Resource Management A Strategic Approach Book Written By William P. Anthony1659 Words   |  7 PagesThis is a case study for McDonald’s corporation, which is demonstrated in Human Resource Management a strategic approach book written by William P. Anthony, K. Michele Kacmar, and Pamela L. Perrewe. 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