Case Study Strategic Management Of Mcdonald s - 2152 Words

Case study: strategic management of McDonald’s Content Executive summary 2 Introduction 2 PESTEL analysis 3 Political Factors 3 Economic Factors 4 Socio-Cultural Factors 4 Technological Factors 4 Environmental Factors 5 Legal Factors 5 SWOT analysis 6 Strengths 6 Weakness 7 Opportunities 7 Threats 8 Conclusion 10 Reference 11 Executive summary To check how the strategic management is practiced in the organization, McDonald’s has been taken as an example. In this essay, the general environment of fast food industry and competitive environment of McDonald’s would be analyzed. Then PESTEL method is applied to analyze the overall environment of its operation while SWOT method will be adapted to figure out the strength, weakness, threats and opportunities of McDonald’s resources by analyzing its financial and non-financial resources. Moreover, the problems of whether the McDonald’s current strategies are winning strategies can be assessed by comparing the results of the SWOT and PESTEL with the McDonald’s practiced strategic management. Specifically, to be winning strategies, three tests, namely, the fit test, the competitive test, and the performance test should be satisfied. Introduction McDonald s is the world s largest fast food restaurants chain, which is headquartered in the United States. McDonald’s actually has been expanding internationally for several decades and consequently it takes increasingly large market shares. There are key initiatives of theShow MoreRelatedMcdonalds And Human Resource Management A Strategic Approach Book Written By William P. Anthony1659 Words   |  7 PagesThis is a case study for McDonald’s corporation, which is demonstrated in Human Resource Management a strategic approach book written by William P. Anthony, K. Michele Kacmar, and Pamela L. Perrewe. Our task is to suggest different solutions to the questions which was asked in the end of case. The two questions which need to be address are: 1. What should McDonald’s do to further reduce turnover and improve its HR management? 2. As McDonald’s continues to expand internationally, discuss the manyRead MoreMcdonalds : Company Profile And Industry784 Words   |  4 Pages McDonalds Expands to Vietnam Hieu Le Columbia Southern University 3 Contents McDonalds Expands to Vietnam 3 Introduction 3 Company Profile and Industry 3 Country Description 4 Conclusion 5 McDonalds Expands to Vietnam Introduction McDonalds is one of the largest fast-food restaurants in the world, which serves burgers, soft drinks, and other type of foods and drinks as well. McDonalds was founded in 1940 by Maurice and Richard McDonald (McDonalds, 2016). The firm?s headquartersRead MoreCreation Of Strategy : How The Organization Essay1469 Words   |  6 Pagesresource in best. To make strategic decisions there are certain key questions to answer. †¢ Where is our organization standing now? †¢ If our current strategic plans is not changed, where will our organization will be in next five to ten year? †¢ If not what are the specific actions has to take? †¢ What are the outcome and risk involved? For the creation of the strategic plan there is a three stage process †¢ Analyse the organization and environment †¢ Identifies the options of strategic ideas †¢ Evaluate andRead MoreEssay about McDonalds Business Analysis1311 Words   |  6 Pagesand Maurice McDonald founded in 1948, McDonalds has grown from a small restaurant in California into one of the most recognized brands in the world with a chain of outlets that spans the globe. For over 50 years, McDonalds defined the fast food industry while indelibly etching its golden arches logo on the face of both American and global culture through such icons as character Ronald McDonald and the Big Mac sandwich. Millions of people started their very first jobs at McDonalds while even moreRead MoreStrategic Management1702 Words   |  7 Pagesï » ¿ Strategic management and leadership The organizational hierarchy and economic conditions directly impacts the roles and functions of business leaders. Therefore, it is imperative that one reviews organizational structure in order to understand leadership traits and characteristics. Due to the constantly evolving economy, companies are aiming to adopt a more elastic strategic management configuration so as to assist the maximization of the employee satisfaction and to get rid of any inflexibilityRead MoreCase Study: Macfarlanes Solutions2312 Words   |  9 PagesCase Study The Case Study concerning MacFarlane solutions is an interesting one to note down regarding strategic planning in an organization. From the information given, it appears that the small business expanded merely due to the insight of Bill MacFarlane and the planning that he gave forward. (McDonald 2011 pg. 736) Bill started off after working in a firm and having an experience of more than forty years. He specialized in what he knew and then gave forward what he was good out. There wasRead MoreStrategic Marketing Management3499 Words   |  14 PagesMcDonalds | MARKETING MANAGEMENT | Strategic Approach towards Marketing | Contents 1. Introduction 3 2. Planning principles and range of tools and techniques used at McDonalds 4 2.1. Planning principles and Processes used in development of Marketing Strategy for McDonalds 4 2.2. Porter’s five forces model determining the strategic options 6 2.2.1. Threat to new entry: 7 2.2.2. Threat to substitute products: 7 2.2.3. Bargaining power of the customers: 7 2.2.4. BargainingRead MoreCase Study : Disneyland s Consumer Focused Initiative Essay1717 Words   |  7 PagesDe Ocampo, Gerard (14095157B) Stream B Submitted to: Anika Vats Lecturer Date: 13th May 2015 PART A: Disneyland’s Case 1. Disneyland’s consumer focused initiative Analyzing the Disneyland case, Disney focused on market segmentation anchoring on cultural distance and differences. According to Zhu Xu (2010), it is important for companies operating in different countries to study the marketing distance problem. It stated that: â€Å"The larger the distance between the countries, the greater the uncertaintyRead MoreThe Success Of Wi Fi Connectivity1599 Words   |  7 Pagesdeveloped a six-factor Information success model ( Refer Fig. 1 ) which included system quality, information quality, IS use, user satisfaction, individual impact, and organizational impact to measure the success of an organization. In the case study McDonald failed to develop the Wi-Fi strategy due to their pay-per-use approach but did not want to miss the chance of earning extra revenue. So, Baltzan et al. (2010) explained how success could be measured using metrics which are detailed measuresRead MorePrinciples of Scientific Management1149 Words   |  5 PagesScientific Management is a theory of management that analyzed and synthesized workflows. Its main objective was improving economic efficiency, especially labor productivity. It was one of the earliest attempts to apply science to the engineering of processes and to management. Its development began with Frederick Winslow Taylor in the 1880s and 1890s within the manufacturing industries. Taylor was an American mechanical engineer and a management consultant in his later years. He is often called

Multi Features Advanced Support Vector Machine Method For...

Multi-feature advanced support vector machine method for classification of polarimetric synthetic aperture radar data Purnima Arora1, Dr.Paras Chawla2, Gaurav Malik3 1,2,3Electronics Communication Engineering, Seth Jai Parkash Mukand Lal Institute of Engineering Technology, Radaur, Yamunanagar, Haryana, India-135133, E-mail: 1purnima5142@jmit.ac.in; paraschawla@jmit.ac.in2; 3gauravmalikece@gmail.com Abstract— Support Vector Machine (SVM) is regarded as a good alternative of the traditional learning classification. Terrain classification using polarimetric synthetic aperture radar (POLSAR) imagery has been a very active research field over recent years. Because of support vector’s excellent learning performance, it has become a research hot spot in the field of machine learning. In this paper, we firstly evaluate and compare different features for classifying polarimetric SAR imagery and then we will describe two SVM methods: Normal represents the one without feature selection and weighted represents with optimal multi-feature selection. Obviously, the weighted SVM returns a sparse set of features and employs less SV’s than normal. However, the performance of weighted SVM is no worse and even better than the performance of normal one. The excellent recognition rates achieved in experiments indicate that advanced (weighted) SVM is well suited for SAR image cl assification. The good performance of the proposed methods is illustrated in three challenging remote sensing

Analysis Paper Free Essays

Justice Waite Professor Cherry Eng 111 Analysis Final Draft Can squirrels really plot? Have you ever been driving down the road and have something bad happen to you that you have to slam on the breaks? If you have, then maybe you can relate to the following commercial. Even if you have never had this happen to you, you still might be able to relate to it. The basic idea of the commercial is that no matter what happens in life, that you should always be prepared for what to do next. We will write a custom essay sample on Analysis Paper or any similar topic only for you Order Now GEICO is not just car insurance, but they can be your friend. First of all I would like to start of this essay by telling you what my commercial is about. The commercial that I chose to write my paper on was a GEICO commercial. There are lots of commercials out there for car insurance, but I think this one is the best. When we first see this commercial on the television, they start it off by showing you a squirrel sitting on a tree stump. This stump is by the side of the road near the woods. The squirrel is also eating a nut, while we hear the birds chirping. About half way into the commercial, the squirrel jumps down from the stump and tries to cross the road. As the squirrel crosses the road, he sees a station wagon coming down the road. He than stops in front of the car and just stands there and waits for the car to hit him. Instead of the car hitting him, it swerves off the side of the road. As we hear crashing sounds from the car, another squirrel comes onto the road next to the other squirrel. As the car is crashing the two squirrels start pounding their fists together as if he made the car crash on purpose. Then the narrator says â€Å"Accidents can happen anytime. That’s why GEICO is here 24 hours a day, every day. By looking closer at what this commercial is really saying, then we can understand it better. Because this commercial was on the USA channel, during the new episode of White Collar it can help us better to figure out who GEICO is really trying to target with it. Seeing as how all Americans watch the USA channel, it is best to assume that GEICO is trying to target people in their late twenties and above. We can ass ume this because a majority of American families watch this channel. By looking closer at what this commercial is really saying than we can understand it better. Because this commercial was on the USA channel, during the new episode of White Collar it can help us. By putting this commercial on during a well watched television series is a great way to promote a product. This commercial is also very funny to some people. By making it this way, GEICO hopes to attract people with great personalities, and that are rather funny to be around. Comedy is always a great way to promote a product. Because GEICO references that these two squirrels are buddies, they make this commercial very entertaining to watch. Everyone knows that squirrels run across the road into traffic all the time, that is why this commercial is so great to watch. GEICO makes it seem like all that squirrels do all day is plot how to get cars into accidents. Even though what they really do is try to gather nuts all summer for winter time. Then GEICO makes it seem like once they actually achieve this scheme of making the cars go off the road, that they are happy and pound it with each other. This makes it fell like when two young kids are playing together. If they are both boys, then we can definitely assume that they are up to no good and trying to plot to do something very bad. When they achieve what they are up to, then they both are happy and pound each others fists. Even though we all know that squirrels cant really plot with each other, the idea of it just makes it simply funny and easier to sell car insurance. I’ve already told you what I think this essay is about, and who the targeted audience is, so now it’s time to talk about the overall idea of this commercial. In my opinion the overall idea of this commercial is that, no matter where you are or what happens, you should always be prepared for the unexpected. You could be driving down the road just like the guy was in this commercial, and have the same thing happen to you. If you are not prepared though, something bad could very well happen to you. Like going off the side of the road (in this guys case) and crashing your car. If you don’t have car insurance in this case, then you are going to be screwed. Or take for example something else like, you are on your way home for work after a long night and your house is on fire. What do you do in this case? You can’t run inside of this flaming building and expect to get all of your things back. That is why you need to always be prepared and ready in case anything like this would ever happen, like having home owners insurance. Not everything though in life is always about insurance. It is just better to prepared for the unexpected than be screwed when it happens. In conclusion, car insurance is not just another thing that you need to buy just because it is the law. Car insurance can be helpful in the most unexpected situation that will ever happen. GEICO tries to tell us this by basically using a metaphor. That they can be your friend when you need them the most. Just like a real life friend, but they use squirrels and a station wagon to get this point across. I hope by the time that you read this last sentence that you will understand this commercial better now. The way that I do, maybe you might even laugh a little bit like I did. How to cite Analysis Paper, Papers

What America Means to Me free essay sample

America is a wonderful place to live, because we are free. Freedom is important, and many people in other countries do not have much freedom. I am glad I have a place like this to grow up in; where I know that I can be equal with other races and other genders. Also, I am glad I have a place like this that will respect me and I know it will be a great place to have my children grow up in. Some of our ancestors did not have the privileges we have now because they grew up in other countries, that controlled heir religion, who they married, and almost everything else in their lives.That may be one of the reasons they moved to America in the first place. I am very grateful for our country, and all of the privileges I have growing up here. In many countries, I wouldnt be able to get the education that is available to me, and I wouldnt get many of the rights I have because I am a woman. We will write a custom essay sample on What America Means to Me or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Womens rights have been a major issue in the past, especially in some other countries, where women must walk round completely covered or they are arrested.In America, even though we had to fight for these rights, not only can we vote, but we can also get the same education and same Jobs as the men in todays society. Another part of America that I like is the way politics are set up. Anyone who thinks they can do a good Job Is able to run for a place in todays government. We dont only have one ruler who makes all our rules and laws, but instead the people In America are ruled by the people.I like that because that way if we want something changed, or If enough of us think that something is wrong with our nation, we can make a difference. Voting Is a big part of making that difference, because voting shows how you want our government run, and whom you want to be represented by. We arent Just represented by our president. We are also represented by our town councils, our mayors, our governors, senators, and everyone else that makes up a part of our government.So there are always laces open In our society that we can fill to make our own changes. The freedom of religion In America Is another big concept; because that Is another reason many people came to America, to break free from the bonds of the designated religion in their country. Personally, I am not a very religious person, but I know that If I was living In another country, I might have to be, whether I liked It or not. l am so glad I live In America, and If I lived anywhere else, I would want to move here.