How MTV Maintains Its Dominance Essay -- essays papers

How MTV Maintains Its Dominance Music Television, a basic cable service known by its acronym MTV, remains the dominant music video outlet utilizing effective marketing and competitive business practices throughout its nineteen year history. The creation of the "I Want My MTV" marketing campaign and use of the campaign throughout the 1980's helped the cable outlet secure a substantial subscriber base. MTV dealt with competition from cable mogul Ted Turner's Cable Music Channel by creating a fighting brand, sister cable service VH-1, along with facing challenges by numerous other music video programming services. Through exclusivity agreements with record labels for music videos and limiting access to cable systems owned by MTV's parent company, MTV exercised anticompetitive and monopolistic means to fend off competition. From its launch, MTV successfully applied these marketing and competitive business practices. The board of the Warner - AMEX Satellite Entertainment Company (WASEC), a partnership between Warner Communications and American Express, gave approval in mid-January 1981 for the creation of a cable service that would broadcast music videos . Music videos, song length visual depictions used in the promotion of a musical act's latest release, were already popular on European television since the mid 1970s. A deadline of August 1, 1981 was set for the launch of this new cable service as programs featuring music videos were beginning to appear on cable outlets such as Home Box Office and USA Network. The set-up and programming of the entire operation was to be established in approximately six-and-a-half months. Bob Pittman, a WASEC programming executive with a background in radio, wanted to ensure the new music video outlet delivered programming that appealed to its target audience of twelve to thirty-four-year-olds. This age demographic was both desirable and difficult for advertisers to reach as young adults typically did not watch much of what television offered at the time. He determined that, with little exception, the cable service would have no distinguishable programs. Video upon video would be presented by on-air personalities dubbed video jockeys, veejays for short, who would also provide entertainment news and conduct artist interviews. The absence of scheduled programming was, as stated by Tom McGrath in MTV: The Maki... ..., Tom. MTV: The Making of a Revolution. (Pennsylvania: Running, 1996), p. 47. Ibid., p. 53. Ibid., p. 47. Ibid., p. 48. Ibid., p. 48. Ibid., p. 50. Banks, Jack. Monopoly Television: MTV's Quest to Control the Music. (Colorado: Westview, 1996), p. 34. McGrath, Tom. MTV: The Making of a Revolution. (Pennsylvania: Running, 1996), p. 62-63. Ibid., p. 80. Ibid., p. 80. Ibid., p. 81. Ibid., p. 81. Ibid., p88. Ibid., p. 88-89. Ibid., p. 89. Ibid., p. 124. Ibid., p. 124. Ibid., p. 125. Ibid., p. 125, 129. Ibid., p. 129. "Ted Turner Turns off the Music." The Economist. 8 December 1984: 77. Ibid. Ibid. Ibid. Denisoff, R. Serge. Inside MTV. (New Jersey: Transaction, 1988), p. 155. Ibid., p. 155. Ibid., p. 155. Ibid., p. 156. Bibliography: Banks, Jack. Monopoly Television: MTV's Quest to Control the Music. Colorado: Westview, 1996. Denisoff, R. Serge. Inside MTV. New Jersey: Transaction, 1988. McGrath, Tom. MTV: The Making of a Revolution. Pennsylvania: Running, 1996. "Ted Turner Turns off the Music." The Economist. 8 December 1984: 77. How MTV Maintains Its Dominance Essay -- essays papers How MTV Maintains Its Dominance Music Television, a basic cable service known by its acronym MTV, remains the dominant music video outlet utilizing effective marketing and competitive business practices throughout its nineteen year history. The creation of the "I Want My MTV" marketing campaign and use of the campaign throughout the 1980's helped the cable outlet secure a substantial subscriber base. MTV dealt with competition from cable mogul Ted Turner's Cable Music Channel by creating a fighting brand, sister cable service VH-1, along with facing challenges by numerous other music video programming services. Through exclusivity agreements with record labels for music videos and limiting access to cable systems owned by MTV's parent company, MTV exercised anticompetitive and monopolistic means to fend off competition. From its launch, MTV successfully applied these marketing and competitive business practices. The board of the Warner - AMEX Satellite Entertainment Company (WASEC), a partnership between Warner Communications and American Express, gave approval in mid-January 1981 for the creation of a cable service that would broadcast music videos . Music videos, song length visual depictions used in the promotion of a musical act's latest release, were already popular on European television since the mid 1970s. A deadline of August 1, 1981 was set for the launch of this new cable service as programs featuring music videos were beginning to appear on cable outlets such as Home Box Office and USA Network. The set-up and programming of the entire operation was to be established in approximately six-and-a-half months. Bob Pittman, a WASEC programming executive with a background in radio, wanted to ensure the new music video outlet delivered programming that appealed to its target audience of twelve to thirty-four-year-olds. This age demographic was both desirable and difficult for advertisers to reach as young adults typically did not watch much of what television offered at the time. He determined that, with little exception, the cable service would have no distinguishable programs. Video upon video would be presented by on-air personalities dubbed video jockeys, veejays for short, who would also provide entertainment news and conduct artist interviews. The absence of scheduled programming was, as stated by Tom McGrath in MTV: The Maki... ..., Tom. MTV: The Making of a Revolution. (Pennsylvania: Running, 1996), p. 47. Ibid., p. 53. Ibid., p. 47. Ibid., p. 48. Ibid., p. 48. Ibid., p. 50. Banks, Jack. Monopoly Television: MTV's Quest to Control the Music. (Colorado: Westview, 1996), p. 34. McGrath, Tom. MTV: The Making of a Revolution. (Pennsylvania: Running, 1996), p. 62-63. Ibid., p. 80. Ibid., p. 80. Ibid., p. 81. Ibid., p. 81. Ibid., p88. Ibid., p. 88-89. Ibid., p. 89. Ibid., p. 124. Ibid., p. 124. Ibid., p. 125. Ibid., p. 125, 129. Ibid., p. 129. "Ted Turner Turns off the Music." The Economist. 8 December 1984: 77. Ibid. Ibid. Ibid. Denisoff, R. Serge. Inside MTV. (New Jersey: Transaction, 1988), p. 155. Ibid., p. 155. Ibid., p. 155. Ibid., p. 156. Bibliography: Banks, Jack. Monopoly Television: MTV's Quest to Control the Music. Colorado: Westview, 1996. Denisoff, R. Serge. Inside MTV. New Jersey: Transaction, 1988. McGrath, Tom. MTV: The Making of a Revolution. Pennsylvania: Running, 1996. "Ted Turner Turns off the Music." The Economist. 8 December 1984: 77.

Descriptive Writing Essay

I could feel a gentle warm breeze that was blowing in from the west, bringing with it a mouth-watering smell of strawberry ice cream. Also with the wind came the enchanting smell of fresh salty air mixed with another smell that I didn’t recognise. The active bustling metropolitan was surrounded by rolling emerald green hills, giants watching over me. In the centre of the city sat a colossal thirty storey skyscraper made purely out of glass and reinforced steel. The city faced the never ending topaz sea: it stretched all the way up to a calm and pleasant lake which glittered over a mile away in the distance. The north section of the city was taken up by imposing skyscrapers and a humming metropolitan of lights and music; a huge building encrusted completely with multi-coloured gems that bathed the city in the reflective luminosity. Nestled at the bottom of the skyscrapers were dozens of magnificent and completely unique cafe’s and bars. The first cafe at the top was a marble building that looked like a mausoleum, with heavy columns. The second bar was completely different- a million lights flashed from every surface. The third cafe was a long, low building with the front made completely of glass that was patterned with hundreds of different patterns, and it had beanbags inside and low coffee tables. Another cabin was covered in flowers that had grown on the walls and doorway and another spectacular cabin was made of solid gold that seemed to glow in the sunlight.

Technology Is Taking Over Daily Classroom Learning Essay

Every year technology advances more and more. Due to this, the purpose of this paper is to inform how much technology has become a necessity to learning in a classroom setting. Nowadays, students can walk into a classroom and the instructor can stay at their desk while a PowerPoint plays. Therefore, technology has advanced so much that all an instructor has to do is lift their finger and press a button and their lesson is ready to go. In this paper, I have researched and discussed this growing phenomenon in hope that people will see how fast technology is taking over daily classroom learning. Technology Takeover Chalkboards have become a thing of the past as teachers continue to bring new technology into the classroom. Schools today have altered over the last couple of years. One of the major changes has been the use of technology in the classroom. With the usage of modern technology, teaching has become more evolved in the classroom. When walking into a classroom students are bound to see some type of electronic device. Ninety-seven percent of teachers have one or more computers located in the classroom (Wade, Rasmussen, Fox-Turnbull, 2013). Teachers use electronic devices for not only their benefit but the students also. With these educational tool teachers have established a way to help students learn and be more active in daily classroom assignments. Media usage among children eight to eighteen has grown so fast that they spend on average twice as much time withShow MoreRelatedBenefits Of Technology In Education1094 Words   |  5 Pagesdeny that technology is becoming a major portion o f daily life. The use of technology is impacting the use of medicine, transportation, and work in an unprecedented way allowing for innovations to happen daily. With such rapid expansion, it did not take long for technology to spread into the classroom. 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